Called mekong kanduli and kanduhito in Filipino, the rising demand in the international market for this family of catfish has started to create ripples in the local agricultural world. Seeing the growing market potential for pangasius, Vitarich soon found business partners in two aquaculture companies — Blue Bay Aqua Ventures, Inc. and Aqua Trends, Inc. both of which have the expertise to breed and market the pangasius fingerlings.

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